Magalu's Fantastic Sale live commerce is scheduled for this Friday (7), between 12:00 and 14:00. Called Live Fantástica, it will be broadcast by the company's official channels on YouTube and Facebook , and will distribute more than R$ 5 million in coupons to the program's audience.
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Luiz Carlos Lima André, Magalu's influential marketing and live commerce coordinator, says that the moment is an opportunity for customers to buy products at reduced prices. "They will even have more discounts through coupons, which will only be disclosed to those who are watching the live."
For Magalu, the initiative reinforces the importance of associating live content with sales opportunities. “Partnerships with Google (the controller of YouTube) and Meta (which manages Facebook) allow us to explore the functionality of live shopping on the platforms”, highlights Pedro Alvim, senior manager of social networks at Magalu.
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The broadcast will have the participation of professionals from A Market Analysis to present the best offers on cell phones, TV sets, notebooks and gaming equipment. During Live Fantástica it will be possible to buy technology, market, fashion, beauty, sports and home items.
At the same time, more than 1,400 Magazine Luiza physical stores throughout Brazil will be prepared to receive customers in person. The sales system in establishments will be “caught, took”: the consumer takes the products (including showcase items) at the time of purchase.
This is the 29th edition of the promotion and 25,000 items will be offered at discounts of up to 80% — it will be possible to find washing machines, washbasins, refrigerators, stoves and housewares. The company points out that some TV models will be cheaper than on Black Friday and that 300,000 pillows and 80,000 dinner sets will have “killer” prices.
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